How to find out the target audience?
The 3 steps to define your audience: understand the characteristics of your audience, investigate your competitors, and improve your survey
The first step: understand the characteristics of the audience
The following 13 questions can help understand your audience.
1. Age: 20-year-old teenager? 30-year-old novice parents? 40-year-old boss? 50-year-old retiree? Or is it older people over 60?
2. Gender: male or female?
3. Education: Are you a college student? Master/PhD major? Have a business background?
4. Personality: Introverted or extroverted? Quiet or lively?
5. Status: married or single?
6. Hobbies: What do you like to do (reading / watching movies / surfing / writing articles)?
7. Location: In which countries are most of the audience concentrated? Which city/region do you live in?
8. Occupation: What is it for? Professionals? What job skills do they have?
9. Annual salary: 5-digit, 6-digit, 7-digit? When do you plan to retire?
10. Consumption: What are your consumption habits? Is it the final purchase decision maker?
11. Purchase: When deciding to purchase, what do you care about most (price/quality/comfort/payment method)?
12. Social: Which social media platforms are used? How big is your social circle (which professionals / celebrities you know)
13. Communication method: Like to use text/SMS/video/audio?
If you don’t have any existing customers, talk to your social media fans, email subscribers, or potential customers from other channels
Some actions can be taken, including asking if they can:
i) Make a 10-minute call
ii) 15 minutes of video communication
iii) Take 5 minutes to answer the simple questionnaire
If you are just starting out and you don’t have any potential customers at all, you can check your competitors’ customers
Step 2: Investigate your competitors
In order to correctly define and reach your target audience, you also need to understand what your competitors are doing:
1. What type of people are your competitors targeting?
2. How do they reach the target audience? What smart methods were used?
3. What did they do right? (Aspect worthy of your reference)
4. What is missing in their marketing strategy? Where is the loophole?
5. How often do your competitors post on social platforms?
6. Which content model do they use?
7. What do followers comment on social pages?
8. Who would like, leave a comment or share a post?
9. What problems did they solve? What are the needs of the audience?
10. What is their website structure and social brand? What are the most popular blog posts?
You can perform analysis and in-depth research based on the collected data to infer detailed information about the audience
Use this information to help you create an avatar of your audience to attract consumers in your industry
Step 3: Complete your survey
You know, failing to find an accurate target audience means that no one is buying your product.
Finally, repeat the above actions to perfect your survey and research on the audience
The first step: understand your demographics, including age, location, hobbies, spending power
Step 2: Investigate your competitors, including marketing strategies, content models, and social brands
Where does the audience appear?
After reading this, you can roughly know what your target audience "looks like"
After you have identified your target audience, then you have to start looking for them.
Okay, but here comes the question: how do you find them quickly?
I often see people sighing on the Internet: where are my customers? Why hasn’t the person who bought my stuff turned up...
This is also a problem that many operators are more confused about.
You have to find them in the right place so that you don’t waste time and energy
If you go to the wrong platform and find the wrong audience, then your efforts will be in vain and ultimately fall short.
Identify the platform of the target audience
You can choose to find it on major social platforms, such as: Facebook , Instagram , Pinterest, Quora, LinkedIn, Medium...
These platforms are very famous, many people use them, and they have a huge fan base
Let’s take a brief look at the audiences of some platforms
Facebook users: focus on young people aged 18 to 49 (more than 75% of Americans use Facebook)
Pinterest users: focus on adults aged 20-60
LinkedIn users: focus on adults aged 25 to 49
On which platform your audience appears more, you can post more content on which platform
Focus on providing valuable content, because only by letting the audience know that you can help him will he rely on you and your professionalism can be used
But I want to remind you that your target audience cannot appear on every platform
What does that mean?
It means that the audience is used to using a certain social platform, and they will always appear there for a long time
Next, find the audience that fits best
Because you will put the content that the audience wants there, provide them with articles that interest them, and cultivate the audience's stickiness to the content of your website.
The most important thing is to rely on you as a person!
The audience will rely on you, which means they have trusted you
Believe that you can improve their lives, help them solve the problems they face, and change their lives
When you achieve this level, it means you are more successful than the average person.
Summarize
The more you understand your audience’s most pressing problems, the more you can prescribe the right medicine, provide them with information, and improve their lives.
In this way, the audience is naturally willing to pay for the information (products/services) you provide.
Now that you have the knowledge to identify your target audience, you can begin to develop strategies to connect with them.
All your investment is meaningful and valuable only if you find the right target audience
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