What is Lead Magnet?
Lead Magnet is a kind of magnet that can attract potential customers, also called bait magnet.
Simply put, it is something valuable, used to exchange customer contact information, such as email addresses and phone numbers.
Think about it, when you browse a webpage, you see 2 different subscription forms 👇
1) Subscribe to free newsletters
2) Enter your name and Email, and download your free blog plan immediately
Which subscription form would you be more interested in?
Obviously, it's the second one.
Because the first form, you just want the viewers to give you their information, but there is no explanation why you want to give it to you, naturally they will not subscribe
You need to give viewers a reason to subscribe to exchange their contact information.
They give you your name and Email, and you have to give him a free exchange of things (the second form), so that your subscription rate will be higher.
So Lead Magnet is an exchange that attracts people to subscribe to our email list.
After you understand what Lead Magnet is, let’s take a look. What can be regarded as Lead Magnet?
The more common Lead Magnet is to make pdfs related to your target audience.
This pdf file can be:
Free guide
Strategy
Planner
Report
E-course
Of course, there are also online seminars (webinar), newsletters (newsletter), tutorial videos (tutorial), discount coupons (coupon), etc., which are used to exchange email lists.
In the following, I will further explain to you each type of Lead Magnet.
But now, let’s see, why do you need Lead Magnet?
Why do Lead Magnet?
Because it can make your marketing work more effective.
When visitors subscribe to your free information, they are very happy and voluntarily provide emails to exchange with you
After you browse a certain webpage, when you want to leave, a "window" will pop up to provide you with the free things you want.
At this time, you will naturally provide an email address in exchange for what he provided, because that is what you want
At that moment, you are very happy and willing to provide contact information, because you know you will get the information you want.
After that, you will receive email messages from each other one after another, and slowly establish a good relationship with you.
As time goes by, time goes by, you start to trust him and like to read his articles
Finally, when he recommends courses/other products to you, you will not resist and are willing to try to sign up
see it?
This is why you need Lead Magnet
After you obtain the email address of a potential customer by providing Lead Magnet, you can slowly establish a relationship with the other party, and finally turn him into a paying customer to achieve your marketing purpose
Lead Magnet operation process
Step 1 : Make Lead Magnet
Step 2: Upload to the cloud, connect to email
Step 3: Put the completed Lead Magnet where it should appear, such as the sidebar of the webpage
Step 4: Drainage to Lead Magnet
Step 5: Visitors arrive, provide contact information
Step 6: Follow-up after getting contact from the customer (follow-up)
This is how it works.
Next, let’s take a look at how to make Lead Magnet
How to make Lead Magnet?
step 1
Confirm buyer role
Buyer role refers to potential customers, target audiences, and people who are willing to pay for your products
Many creators/marketers make the same mistake in the early stages: trying to attract everyone .
Wrong, wrong, wrong. . .
You can’t attract everyone to buy your product
Why do you say that?
It's very simple, just like the principle of being a person, it's impossible for people all over the world to like to be friends with you, right?
You can’t hold everyone’s heart and let them place orders voluntarily.
So, you have to do the opposite.
Your lead magnet (Lead Magnet) needs to target the people you want to attract
If your decoy magnet is not related to the needs of the buyer's character, they will not download it.
Therefore, now you have to select and confirm the role of the buyer, and then proceed to step 2.
Related article: How to find out the target audience? (People who will buy your product!)
Step 2
Provide value program
Once the buyer's role is determined, you must give him a convincing reason to download the Lead Magnet you provided.
Don't try to create what you think they will want, but figure out their needs before you provide them.
Doing so will definitely make you twice the result with half the effort, a win-win situation, and everyone is happy 🙂
* Note: Don’t try to write a 30-page e-book, it will make people feel very bored and will not want to receive it, because he does not want to "read"
You need to find the buyer’s common problems and provide a value solution, that is, a quick way to solve the problem. It’s best to let the buyer get results as quickly as possible.
Step 3
Select Lead Magnet type
There are many types of Lead Magnet, you can choose:
Free guide, strategy, planner, newsletter, tutorial...
You have to make the Lead Magnet that best suits your target audience, instead of choosing which type you like.
Remember: Keep it simple, because a Lead Magnet that is too complicated will prevent you from achieving your goal.
If no one knows what you are talking about, they will not appreciate it.
So keep it simple and provide high value
Step 4
Give it a good name
Now, you already know how to make Lead Magnet, great.
The last step is to name your Lead Magnet
Don’t be too complicated, just as simple as possible
0 Comments